Masculinity in Paul Laurence Dunbar's The Sport of the Gods Essay

Masculinity in Paul Laurence Dunbar's The Sport of the Gods - Essay Example Regardless of race, class or even geographic location, Dunbar presents the white men’s model of masculinity as the only embodiment of manhood. Responsibility represents an important aspect of masculinity the novel points out. This responsibility requires men to be heads of households and take care of their family. In fact, the South expects its men to be strong and hardworking in order to manage and secure their family needs. For instance, Maurice Oakley, a white man who owns a plantation, believes in this principle and urges his employees to follow his example. Married to Leslie Oakley, a docile and obedient woman who respects her southern values, Mr. Oakley fully plays his role. He especially encourages Berry Hamilton, his butler, to get married: It is then possible to see how Oakley's desire for Berry to find a wife (as he has found one) necessitates that Berry find a wife that is like his, one that embodies the role of an "appropriate" wife and has the disposition that wil l allow Berry to be the head of the household--or in this case, the house in the back of the "big house." Ultimately, Oakley wants Berry to become a black version of himself within the constraints of his own household. (Tsemo) Mr. Oakley wants his servant to marry a woman who will obey and respect him so that he can become a head of household. As the landlord, he urges his employees to follow his steps. When Berry Hamilton marries Fannie, he fulfills Mr. Oakley’s wish and becomes himself a head of household with all the responsibilities and expectations involved. Even though the two households differ because of the social status involved, both men exercise some authority over their wives. Despite their different racial and class background, their southern roots grant them power over their wives who also accept and even expect such role. Mr. Oakley and Berry not only share this privilege their gender grants them over their wives but they also share the same values. Born and ra ised in the South, they believe in the same set of principles and rules of conduct. Berry even raises his children, Joe and Kit, to respect and cherish these values as they grow up. Already a hardworking and trustworthy servant, Berry emulates his employer in his deed, actions and values (Tsemo). Despite their different social status, Berry even tries to follow Oakley’s economic principles by putting aside some money after his family expenses have been met. This economic organization allows him to live decently and save his family from need compared to other black men struggling to survive. This mild success costs him the envy and jealousy of the African American community that accuses him to imitate white people’s way of life. Even though both Oakley and Berry share the patriarchal powers they believe in, some of Oakley’s beliefs will ultimately cause Berry’s destruction. Accused of stealing money from Oakley’s cabinet, Berry is sentenced to 10 ye ars of prison. He therefore loses his head of household status as he leaves his helpless wife and children. This arrest affects his dignity, his reputation and even his manhood. The Southern Values he so much believes in fail to protect and save him and actually makes him an easy target for the accusation. Despite his 20 years of devoted and loyal service to Oakley, his race and class render him a suspect of a crime he did not commit. Convinced of his innocence, the loss of his freedom comes as a surprise.

Consumer Brand Relationships Literature review Example | Topics and Well Written Essays - 2000 words

Consumer Brand Relationships - Literature review Example In this framework the definitional association is also pertinent. Linking human personality with brand image is not, though, an easy undertaking. The difficulty that psychologists face in determining and assessing personality equally becomes an issue for people who study the art of brand imaging (Bradley, 2010). It is not unusual, therefore, that those who identify brand image by alluding to human personality do not try to identify the latter concept in any more comprehensive way. They just suggest that goods possess behavioural images, or they centre in on some markedly human factor like age, gender or social caste (Batra, Ahuvia and Bagozzi, 2008). Fig. 2 - The determinants of customer-brand relationships (Martensen and Gronholdt, 2010) Brand Relationships Brand relationship, an alleged interpersonal connection in a branding framework,  assumes that brands and customers are able to have a special connection through a shared communication system. Still, some critics have stated th at a brand relationship cannot really be said to reflect an interpersonal association because of the fact that the key components in interpersonal relationships like interdependence and intimacy are lacking. Even though research has in the past revealed that consciousness actually decides how people perform their daily duties, evidence shows that behaviour can actually be in accordance with the pursuit of individual objectives where cognisance is induced (Carroll and Ahuvia, 2006). However, the function of human consciousness is not always obvious a consumer and brand relationship situation. This suggests that the lack of consciousness can actually stop people from value their  relations in a suitable manner. For example, the related members of a... In the present extremely competitive business field, singular images or one-way messages are no longer relevant in capturing and holding consumer interest. A brand’s value is connected to the relationships it creates and the social connections it inspires among consumers who purchase the service or product. The task of managing such extensive relationships that seem to cover every aspect from the production of a product to its consumption is what most marketers are occupied with. If its creators and marketers have taken care to ensure the existence of such relationships, a brand can actually stop being seen as a mere product to become a platform for the shared experiences of its consumers, thus generating more revenue. Defining a brand’s social nature means considering what consumer’s expectations about a certain brand are and how to encourage the consumers to have even loftier expectations in future. Marketers such as eBay and IKEA, for example, are some of thos e that are at the forefront in intentionally inducing a desire for less acquirement of phenomenal experiences with goods or even the products themselves, for more lasting and consequential varieties of fulfilment.